{"id":8946,"date":"2018-12-10T09:00:48","date_gmt":"2018-12-10T14:00:48","guid":{"rendered":"http:\/\/eportfolios.macaulay.cuny.edu\/messenger\/?p=8946"},"modified":"2018-12-10T09:00:48","modified_gmt":"2018-12-10T14:00:48","slug":"the-macys-thanksgiving-day-parade-a-hallmark","status":"publish","type":"post","link":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/2018\/12\/10\/the-macys-thanksgiving-day-parade-a-hallmark\/","title":{"rendered":"The Macy&#8217;s Thanksgiving Day Parade: a Hallmark"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p>Thanksgiving is a time of familial gatherings and sweet and savory indulgences. The first thing that comes to mind when the holiday approaches is &ldquo;The Macy&rsquo;s Thanksgiving Day Parade.&rdquo; As exciting as the early Christmas wake-up, Thanksgiving morn is a wondrous time in my household. Our countdown begins on Thanksgiving Eve &mdash; a night of restless anticipation &mdash; and finishes off on Thanksgiving Day, an entire day of continuous celebration. The parade, which airs annually on NBC, is a hallmark. The beautiful floats and the hot-shot celebrities lip-synching their hearts out construct an inviting ambiance that keeps our four pairs of eyes glued to the television. With a full heart and an inherent curiosity, I decided to trace the history of this internationally renowned event to satisfy my childhood aspirations.<\/p>\n<p>The Thanksgiving Day Parade was first launched almost 100 years ago on Thursday, November 24, 1924. To highlight the grand opening of the &ldquo;World&rsquo;s Largest Store,&rdquo; the board of Macy&rsquo;s decided on a parade, <a href=\"https:\/\/people.howstuffworks.com\/culture-traditions\/holidays-other\/macys-thanksgiving-day-parade1.htm\">a six-mile long stretch<\/a> from 145<sup>th<\/sup> Street and Covenant Avenue to the Macy&rsquo;s location on 34<sup>th<\/sup> Street and Broadway (Herald Square) that would inspire the shopping season.&nbsp; Intuitively, the parade was originally intended to celebrate Christmas and was named &ldquo;The Macy&rsquo;s Christmas Parade.&rdquo; It featured animals from the Central Park Zoo, floats from classic Christmas tales (such as Little Miss Riding Hood and Little Miss Muffet) and a very jolly Mr. Claus as the special guest of the finale. In its grandeur, Macy&rsquo;s event was an international success &mdash; drawing crowds of thousands of not just New Yorkers, but out-of-staters and international parade enthusiasts. Excited about the turnout, the board of Macy&rsquo;s jumped on the bandwagon and began advertising the following year&rsquo;s Macy&rsquo;s &ldquo;Christmas Parade&rdquo; the very next day.&nbsp;<\/p>\n<p>In 1927, Macy&rsquo;s board incorporated helium into the parade. By doing so, the company upgraded the floats that retained a dedicated audience over the three-year period. The result: The Central Park&rsquo;s zoo animals were relieved of their marching duties and a helium-filled Felix the Cat floated along the route in glory. In 1934, the first singer-actor Eddie Cantor <a href=\"https:\/\/people.howstuffworks.com\/culture-traditions\/holidays-other\/macys-thanksgiving-day-parade1.htm\" target=\"_blank\" rel=\"noopener noreferrer\">joined the parade<\/a>. From then on, the floats became larger, the number of performers greater and the audience wider.<\/p>\n<p>In the present-day, information about the Macy&rsquo;s Thanksgiving Day Parade is available on <a href=\"https:\/\/www.macys.com\/social\/parade\/\" target=\"_blank\" rel=\"noopener noreferrer\">Macy&rsquo;s very own site<\/a>. The interactive site includes the &ldquo;2018 Parade Route,&rdquo; which showcases a map upon which users can click and select a viewpoint from seven different spots (one of which is a restricted spot), labeled &ldquo;A&rdquo; to &ldquo;G&rdquo;: Kickoff, Central Park West, Columbus Circle, Central Park South &amp; 6<sup>th<\/sup> Avenue, 6<sup>th<\/sup> Avenue and Herald Square. The site also features a 3-D version of the balloons, ballooncicles and floats, and a list of performers and marching bands. A link to the original Macy&rsquo;s site and one to a parade shop where Macy&rsquo;s lovers can splurge away are also available. Lastly, available for those special parade fanatics are: a studio tour, singing tree and behind-the-scenes thrills.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Thanksgiving is a time of familial gatherings and sweet and savory indulgences. The first thing that comes to mind when the holiday approaches is &ldquo;The Macy&rsquo;s Thanksgiving Day Parade.&rdquo; As exciting as the early Christmas wake-up, Thanksgiving morn is a wondrous time in my household. Our countdown begins on Thanksgiving Eve &mdash; a night of&#8230;<\/p>\n","protected":false},"author":703,"featured_media":8947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-8946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nation-and-world"],"_links":{"self":[{"href":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/wp-json\/wp\/v2\/posts\/8946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/wp-json\/wp\/v2\/users\/703"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/wp-json\/wp\/v2\/comments?post=8946"}],"version-history":[{"count":0,"href":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/wp-json\/wp\/v2\/posts\/8946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/wp-json\/wp\/v2\/media\/8947"}],"wp:attachment":[{"href":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/wp-json\/wp\/v2\/media?parent=8946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/wp-json\/wp\/v2\/categories?post=8946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openlab.macaulay.cuny.edu\/messenger\/wp-json\/wp\/v2\/tags?post=8946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}