Media Framing

The ways that linguistic differences and implicit biases shape public opinion and perception.

About the Project

Media, especially news media, has the power to shape the way that the public thinks about, interprets, and interacts with the world. As such, the framing and language of news pieces has a direct influence on public opinion and perception of events. This influence comes with the potential to be exacerbated by pre-existing biases that the media may serve to reaffirm.

Photo by Anledry Cobos.
Photograph of bound stacks of newspapers at a newsstand, the headline slightly visible.
Photo by Thomas Charters.

An Example

Below are two articles, both of which are written about the same scenario. Despite this, they are written in the tone of authors that hold two different views. The third article is a comparison that highlights where the differences come about, and key words that shape why you may interpret a piece of media differently based on the language used within it.

Interior of a modern shopping mall.

GNÓ Group Approval Set to Add $40M into Local Economy

City council greenlights retail development, bringing 180 jobs to Baile.

Residents Left Unheard as Council Hands GNÓ Our Green Space

Outcry grows as outside developers plan to demolish last open land in east Baile.

How the Same Story Becomes Two Different Realities

A comparative analysis of these two articles, and the realities they create.


The Thesis that Built this Blog

Flora of Akaka Falls State Park
Botany flowers
Black and white flower
Black and white flower
Black and white flower
Black and white flower