Revival Bar in Hell’s Kitchen connects the two dramatically different worlds of New York and Argentina. Johnny Serret and Franky Serret were twins who grew up in Massachusetts, United States. However, they fell in love with Argentinian culture as their father was from Argentina and their grandfather supported Rosario Central (a fútbol/soccer club based in Rosario, Argentina). Dedicated to preserving the spirit of their father’s home country, they decided to open the restaurant in the grand city of New York. The Serret brothers envisioned a space stocked with wines, meat, and the livelihood that consumes Argentina. The walls are filled with national icons, like fútbol legend Lionel Messi, along with the stunning colors of the Argentine flag: sky blue, white, and yellow.

The menu sticks to tradition despite the meat’s origin being American, butchers. It does this by including classic Argentine preparations with simple seasonings such as salt, lime, and orange zest, letting the ingredients speak for themselves. Even the iconic Argentinian chimichurri used is from a Serret family recipe, consisting of olive oil, lemon juice, parsley, garlic, salt, and pepper.

Revival Bar is important as it’s not just about the food. It invites a sense of community between Argentinians and curious New Yorkers who might be intrigued to enter. It reconnects a unique heritage in a neighborhood that seems to be constantly evolving, reminding us of the beauty of our roots while spreading those beauties with others.