The neighborhood of Union Square is the intersection of two major streets: Broadway and 4th Avenue. With an average salary of 173,285, 75% higher than the Manhattan average, and 56% of residents make over 200,000 per year. The neighborhood hosts several major companies, including but not limited to Netflix, Meta, Hulu, Microsoft, Warner Bros, etc. The location is a major provider of both residential and commercial spaces, with over 45,000 units and growing. This neighborhood employs over 168,000 workers, a 12% increase from 2023. There has been steady demand for leases in the neighborhood. AMS, a major real estate company, leased 110,000 square feet of its properties. The neighborhood also hosts a lot of street-level activities. Union Square saw 43 new businesses open in 2023, along with 24 more soon. They’ve also seen major retail stores move into the neighborhood, such as Target and Crate & Barrel. A majority, 60%, of storefronts are food and beverage related, building upon the Union Square Greenmarket located at the center of this neighborhood. Along with an increase in businesses, Union Square saw a 12% increase in spending at restaurants and bars, from July 2023-24. As a result of all this, and a dedicated subway station, foot traffic to this neighborhood has reached 100% of 2020 levels. This neighborhood outpaced major commercial attractions such as Times Square, Grand Central, and Bryant Park. On Greenmarket days, this neighborhood sees a 13% increase in foot traffic. Additionally, on market events such as Tulip Day in April, foot traffic increases by 26%. The 14th Union Square station also sees a higher-than-average increase in subway riders, 26% compared to a 16.8% increase in Manhattan overall.