Brighton Beach is located in southern Brooklyn and is known for its boardwalk and beach. The neighborhood is also known for their supermarkets that serve as culture centers for immigrant communities that come from countries in East Europe, Middle East, and parts of Asia.

At the heart are two supermarkets: Tashkent and NetCost. They play a big role in serving the dishes that allow generations to pass down their recipes and recreate a heartwarming feeling.

Tashkent, founded in 2017, is loud and lively, offering Central Asian delicacies like plov, manty, and lagman. The hot bar is the best part because it allows for many of all ages and cultures to experience home cooked meals.

NetCost is a much quieter store and opened its Brighton Beach location in 2019 at the historic Russian Theatre. It caters to former citizens of the Soviet Union and beyond, with a blend of Eastern European imports and doesn’t exclude American staples. What sets it apart are the multilingual, culturally aware, and carefully trained staff that make every customer feel at home.

Together, these markets embody the living archive of a neighborhood. In a city chasing efficiency and profit, Brighton Beach’s supermarkets remain definitely human, community-centered, and deliciously authentic.