Sunrise Market was founded in 1995 by Tony Yoshida, a food and drink seller who is attributed to the growth of Little Tokyo in Manhattan. Having moved its main location to Brooklyn from the East Village due to cost constraints, Sunrise Market has found itself serving a new type of clientele. In District 101, a unique cultural hub between Sunset Park and Park Slope, Sunrise has flourished as a bastion of Japanese culture under the wing of the larger market known as Japan Village. Sunrise Market imports Japanese goods for low prices, selling well made products for reasonable costs. This has allowed for the diffusion of Japanese culture into Brooklyn to speed up significantly, marking Sunrise as a key player in the spread of sumo, sake, and all other great things Japanese.

Sunrise Market has stood the test of time against Amazon, local larger businesses, and big box stores that would seek to compete with it. By carving out a cultural niche instead of focusing on variety, Sunrise is able to avoid most competition with its neighbors and stand on its own market pillar. This is especially important in a world where more and more shopping is done online, allowing Sunrise to avoid the fate that so many small local supermarkets have faced in District 101. Avoiding closing like this has cemented Sunrise and its cultural diffusion as a staple of the 101 community, and residents are happy to have them with their amazing prices and wonderfully delicious grocery goods.