Online Shopping & The US Economy

For many, online shopping has become the normal way of shopping. The purpose of this research was to investigate why consumers are adopting this method of shopping and how this shift in shopping behavior has recently affected the US economy. We hope viewers will realize that while online shopping is now an integral part of consumer behavior, it is essential to remain mindful of its helpful and hurtful impacts on traditional and digital economies, as well as recognize the limitations in online consumer data due to a generational divide in online spending.